Social media tools are software applications or online services that help users manage and optimize their social media presence. These tools can be used for a variety of purposes, such as scheduling posts, analyzing performance, monitoring mentions, and automating engagement.

Some examples of social media tools include:

• Social media scheduling tools, such as Hootsuite, Buffer, and Later, allow users to schedule posts in advance and publish them automatically at a specific time.
• Social media monitoring and listening tools, such as Hootsuite Insights, Brand24, and Mention, allow users to track mentions of their brand or keywords across various social media platforms and analyze sentiment.
• Social media analytics tools, such as Sprout Social, Google Analytics, and Facebook Insights, provide users with detailed performance data and insights on their social media campaigns.
• Social media automation tools, such as Zappier, IFTTT and Integromat, help users automate repetitive tasks and streamline their social media workflow.
• Social media management tools, such as Agora pulse, Sprout Social, and Hootsuite, allow users to manage all their social media accounts in one place, respond to messages, and track their performance.

These tools can be used by individuals, small businesses and large enterprises, to save time and effort, as well as to improve their social media performance and better engage with their audience.